Magnum Ice Cream Made a Set of Insanely Lovely Game of Thrones Spoons to Polish Off the Series

LOLA MullenLowe's fan art with a twist

Just because Game of Thrones is over doesn't mean Game of Thrones marketing has to end, does it? Well, probably. But there's still time for a few more gems from the series that spawned a thousand fun branded products, ads and activations. 

Magnum Ice Cream and HBO Spain just alerted us to a series of impeccably detailed Game of Thones spoons they made for the final season—with the intricate designs based on House Stark, House Lannister, House Targaryen and House Greyjoy. 

Check out the making of the spoons here: 

LOLA MullenLowe spearheaded the project. A rep there tells Muse that the four spoons were forged in silver and handcrafted by an artisan in a process that took over a month. 

"The designs were meticulously created by studying every costume, shield, pin, sword and castle from the series to create the most authentic flatware Westeros has ever seen," the agency says. "These spoons could have been made by Gendry Baratheon, if Gendry made spoons." 

"Game of Spoons," as the project is called, is "the most satisfying way to end Gae of Thrones," they add. 

The spoons were featured in outdoor and point-of-sale advertising for Magnum. See some of those ads here: 

The spoons are also currently on display through May 31 in a museum-like pop-up exhibition at Moda Shopping, an upscale shopping center in Madrid: 

The project is essentially elaborate fan art, with a branded twist—something that fits very well into the GoT canon.


Agency: LOLA MullenLowe
Client: Magnum
Campaign: Game of Spoons
Global Brand Director: Ben Curtis
Brand Manager Unilever Spain: Vanesa Liebana Fernández
HBO Partnership Manager Spain: Alejandra Hurtado Calderón
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Tomás Ostiglia
Creative Director: Saulo Rocha, André Toledo
Head of Art: Fabio Brigido
Head of Social: Fred Bosch
Copywriter: Jaime Ludena
Art Director: Camilo Jiménez
Global Brand Director: Tom Elliston
Account Manager: Oscar Fernández-Baca
Producer: Felipe Calvino, Diego Baltazar
Media Agency: Mindshare

Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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