IT and Hereditary Win Grand Clios in Theatrical in a Good Year for Horror

Coco, The Greatest Showman, Bumblebee also win big

Comedy may have led the way in terms of movie marketing at the Clio Entertainment Awards tonight, but horror certainly earned its keep as well—with IT and Hereditary both scaring up Grand Clios in top categories. 

Deadpool 2 won five Grand Clios—two in Theatrical and five in Home Entertainment (where it swept the Grands). Below are the other five campaigns that won Grand Clios in Theatrical. 

Grand Clio, Theatrical: Integrated Campaign

IT — Integrated Campaign
Entrant: Warner Bros. Pictures

Grand Clio, Theatrical: Audio/Visual Mixed Campaign

Hereditary | "Grief" trailer and others
Entrant: AV Squad

Grand Clio, Theatrical: Digital/Mobile

Coco VR
Entrant: Magnopus

Grand Clio, Theatrical: Original Content

The Greatest Showman Live
Entrant: Black Diamond Media

Grand Clio, Theatrical: Display

Bumblebee 3D Character Standee with Custom AV Special Effects
Entrant: Drissi Advertising, Inc.


For more coverage of the 2018 Clio Entertainment Awards, click here. And for a full list of winners, visit

Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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