It's always fun to see characters you love from books, plays and other forms of entertainment coming to life on film, and this week in entertainment marketing allowed for a lot of that.
The everlasting appeal of Sherlock Holmes is once again at play, but this time he's got a ragtag group of street teens at his side. And a young adult novel comes to life on screen, and I imagine the author feels like they are in good hands with Idris Elba taking on the role of their main character.
Broadway fans have been waiting months to experience the magic and music of In the Heights once again, and this week finally delivered. And Cruella de Vil is animated no more, and might I say, her outfits are even more jaw-dropping in real life.
Of course, original stories are great, too, and we got what looks like a very original one in the form of blue liquid and genetically engineered children. Adaptations are always a risky thing, but we are in luck with some good ones from the looks of this week.
Take a look and see if you agree when you check out this week's new posters and trailers:
Trailer Agency: Silk Factory
Poster Agency: Cold Open
The Irregulars is a new supernatural series from Netflix that continues to expand upon the world of Sherlock Holmes and Dr. Watson. This time, it's a group of troubled London teens who are roped in to help the famed duo crack their cases. With slick sound design that helps create an ominous tone, this enticing trailer introduces us to the group of street teens and the increasingly scary and strange crimes they encounter. A haunting cover of "There's a New World Coming" adds to the piece's mysterious and thrilling tone. The poster follows suit with an equally creepy and supernatural look. The Irregulars comes to Netflix on March 26.
Trailer Agency: AV Squad
Following the trippy teaser from a few weeks back, the full Voyagers trailer is here and provides more context to this sci-fi thriller. We watch as a group of babies are genetically engineered to live in space, but then see them grow into rebellious teenagers who decide to stop drinking the blue liquid drug that has been suppressing their normal development all these years. The trailer expertly sets up this intriguing concept while also adding plenty of flair with neon graphics and techno music producing a high-octane and enticing piece. The Voyagers will be released on April 9.
Trailer Agency: Mark Woollen & Associates
Poster Agency: N/A
Inspired by the young adult novel Ghetto Cowboy by G. Neri, Concrete Cowboy is a new Netflix film that tells the story of a boy and his estranged father who lives as an urban cowboy in North Philadelphia. The smooth vibes of Black Pumas' "Colors" guide the way in this expertly crafted trailer, which sets up an intriguing concept and also highlights the film's glowing reception at the Toronto Film Festival. It's a moving piece with some great emotional beats that leave you wanting to see how the story will unfold. Urban meets country in the appealing poster, and Idris Elba looks pretty good in a cowboy hat. See more when Concrete Cowboy gallops to Netflix on April 2.
Walt Disney Studios
Trailer Agency: N/A
We got another look at Disney's upcoming live-action film starring Emma Stone as a young Cruella de Vil. This time it's a remixed version of Nancy Sinatra's "These Boots Are Made for Walking" that sets the scene as we see the young punk-rock Cruella take London by storm. The piece plays nicely with pacing and some great stop-downs to really let Cruella's unique form of evil shine through. We even get a short flash of a Dalmatian and other quick cuts that hint at the action and intrigue to come when Cruella walks her boots into theaters on May 28.
In the Heights
Trailer 1 Agency: Mob Scene
Trailer 2 Agency: Statement Advertising
Poster Agency: BOND
We were treated to not one but two excellent trailers this week for In the Heights, the film adaptation of Lin-Manuel Miranda's first Broadway hit. Both trailers transport us to Washington Heights and use the film's incredible soundtrack to start to build a picture of what we are in for when this highly anticipated film is finally released this summer. The first trailer introduces us to the Washington Heights block where the story is centered, and uses great pacing to build into an explosive montage highlighting the dancing-in-the-streets energy of the film. The second trailer finds us on a beach to start and is framed with the main character Usnavi telling a group of children about his story and the unique aspects of his beloved neighborhood. The piece again highlights some of the film's amazing music and shows off both the story's high energy and more emotional beats. The eye-catching poster finds us in the neighborhood pool. Get ready to dance your way to theaters when In the Heights premieres on June 18.