From acid trips to space trips, the entertainment world delivered lots of excitement his week. We got our fill of murder mysteries and mysteries of the Deep South. There were supernatural elements combined with CIA drama. And what's a week without a proper spiritual awakening? Did I mention Steve Carell and John Malkovich are teaming up? Just imagine the comedic wit of those two combined. This is some of the best news to come out of 2020!
There's lots of good stuff headed our way, folks. For now, enjoy a sneak peek. Here are this week's trailers and posters.
Have a Good Trip
Trailer Agency: Mark Woollen & Associates
Poster Agency: Canyon Design Group
The trailer for Have a Good Trip will blow your mind, and that's precisely the point. There's so much to admire—from the psychedelic colors to the editing that seamlessly weaves together interviews, reenactments and animated clips. But the best part is the groovy graphics. The poster deserves a shoutout, too. I initially saw it on social media and thought it was for a music festival—what fun and smart branding. Enjoy the trip on May 11.
Amazon Prime Video
Trailer Agency: The Refinery
The teaser for the new season of Hanna gives a peek of what's to come through the view of surveillance cameras. The stylization and idea are clever, and I admire the lack of dialogue, which allows the music choice to shine. It's short, sweet and creatively makes the point. Hanna returns July 3.
Trailer Agency: GrandSon
Poster Agency: BOND
The trailer for the new season of Ramy is here, and it's a perfect blend of wisdom and humor, like the series itself. This season brings in Oscar winner Mahershala Ali as Ramy's spiritual guide, and the dynamic between the two is golden. Check out the red-light-special key art, combined with the "Pray for Him" tagline. Gotta love the wit of this campaign. Ramy returns May 29.
Trailer Agency: Zealot
Poster Agency: Eclipse
The new series Hightown takes place in Cape Cod and follows an officer overcoming addiction while also attempting to solve a murder. The trailer will trigger your senses with its quick editing, which has a Requiem for a Dream vibe (minus wanting to claw your eyes out). The color and graphics have a clubbish feel, but the real buzz of this piece comes from the music choice, "Trampoline" by Shaed. The poster design is a unique take on the juxtaposition of the idyllic world and its violent underbelly while staying true to the theme of addiction. Hightown begins May 17.
Trailer Agency: Buddha Jones
Imagine a group of children accidentally being sent into space. That's exactly the basis for the new Nickelodeon series The Astronauts. The trailer blends humor, suspense and the joy of childhood adventure in a way that leaves us all dreaming of takeoff. I like the countdown graphics throughout building up the tension as well as excitement. The Astronauts launches soon.
Trailer Agency: Zealot
From executive producers Jordan Peele and J.J. Abrams comes Lovecraft Country, based on the novel of the same name. The story follows a young man as he travels through the Jim Crow South in search of answers about his missing father. The trailer draws you in instantly with the music, Wilson Pickett's "Land of 1000 Dances." The editing is excellent throughout, but the use of music in this piece is everything. The way the song opens and then morphs as the intensity rises is nothing short of brilliant. Bravo to the music mastermind on this piece. Visit Lovecraft Country this August.
Trailer Agency: BOND
Poster Agency: N/A
I'm not sure anything will fill you with more joy this week than the trailer for Space Force. Not only is Steve Carell re-teaming with the folks that brought us The Office, but he's bringing a slew of comedic talent with him, including John Malkovich, Jane Lynch and Lisa Kudrow. The series focuses on a task force presented with the challenge of militarizing space, and Carell is the man put in charge. His character's leadership skills don't look much better than Michael Scott's. The trailer is nothing short of glorious, especially the musical sequence. If you don't get enough laughter from the trailer, check out the camo poster and fantastic tagline. Space Force starts May 29.