From Frozen 2 to Doctor Sleep, See This Week's New Trailers and Posters

Humor and horror in Hollywood's latest

This week in entertainment marketing, we saw the trials of adulting, were reminded of the joys of being a kid (unless of course, you're a haunted kid) and learned that snakes, no matter their use, are still terrifying. Here's a look at some of the notable trailers and posters released this week. 

Brittany Runs a Marathon

Agency: Trailer Park

Check out the trailer for this uplifting comedy about what happens when we get out of our own way and take control of our life. Based on a true story, this tale about adulting looks like a can't miss. Run to theaters Aug. 23.

Them That Follow

The Orchard
Agency: Heart Sleeve Creative

Warning: This trailer may cause nightmares. Them That Follow tells the story of a Pentecostal community deep in the heart of Appalachia that uses snakes as a cleansing ritual. Need I say more? Olivia Coleman leads the cast. Them That Follow slithers to theaters this August. 

Good Boys

Universal Pictures
Agency: Workshop Creative

O-M-G … this trailer will keep you laughing from start to finish. This is not your average kids' film—this is like Superbad applied to sixth graders. In fact, Seth Rogen and Evan Goldberg are producers of the film. Laughter is good for the soul, so mark your calendars for Aug. 16. 

Frozen 2

Disney Studios
Agency: The Hive

Elsa and Anna's frozen adventure continues in the trailer for Frozen 2. All our favorite characters are back as they embark on a journey far from home to discover the origin of Elsa's powers. The adventure continues Nov. 22.

Once Upon a Time in Hollywood

Sony Pictures
Agency: BLT Communication

I can't get enough of this campaign. Check out the newest poster for Quentin Tarantino's, Once Upon a Time in Hollywood. The illustration is stunning. Bravo. July 26 can't come soon enough. 


Agency: Jump Cut

In the trailer for Honeyland, the most awarded film at Sundance this year, we get a glimpse into another way of life, far different than Western culture. This documentary tells the story of the last female beekeeper in Europe and her efforts to save a community of bees. See the circle of life July 26.

Doctor Sleep

Warner Bros. 
Agency: Trailer Park
Poster Agency: Cold Open

The world will shine again, and fans couldn't be more excited. In the teaser for Doctor Sleep, Stephen King's sequel to The Shining, we're introduced to Danny Torrance as an adult. Now, he must face his own past in an effort to save other youngsters who have the light. Also, check out the incredible poster, which really says it all. Redrum. Return to The Overlook on Nov. 8.

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