Experiential, packaging and film efforts took the top prizes in Home Entertainment at the 2021 Clio Entertainment Awards on Tuesday night.
See below for the three Grand Clio-winning efforts, and visit the winners gallery to see all the gold, silver and bronze winners as well.
AT&T and Warner Bros. Television | Friends 25th Anniversary Takeover
Grand Clio: Experiential/Events
Entrant Company: Twenty Four 7
To celebrate the 25th anniversary of one of the most iconic TV shows in television history, AT&T took its Friends25 campaign to fans across the country and around the world through a year-long series of retail takeovers, popups and branded events. The goal: Fuel fandom for the beloved series, and position AT&T as an entertainment company in the minds of millions.
HBO | Game of Thrones: The Complete Collection Packaging
Grand Clio: Packaging (Box Set, Collection & Complete Series Packaging)
Entrant Company: HBO
The astoundingly designed Game of Thrones: The Complete Collection is packaged in a visually stunning wooden shadow box case, featuring beautiful, multi-layered panel designs by Robert Ball (the artist behind the "Beautiful Death" series) that summarize the Game of Thrones story.
Each season is represented by a different layer, showcasing iconic characters and memorable moments from the show, all clambering toward the Iron Throne. The set also contains a "Hand of the King" pin clasp, which holds all nine custom plated disc sleeves.
Advance Auto Parts/DieHard | DieHard Is Back
Grand Clio: Partnerships Branded Content Video
Entrant Company: The Marketing Arm
Bruce Willis resurrected his John McClane character from Die Hard in a commercial for the first time for this Advance Auto Parts film—advertising DieHard batteries.
The spot also featured two other actors from the 1988 film—Clarence Gilyard Jr., reprising his role as the villain Theo, and De'voreaux White, who played limo driver Argyle. There's a lot of drama, and explosions, and the "Yippee Ki Yay" line makes a cameo as well.