Bud Light Remade Horror-Movie Posters as PSAs About Halloween Drinking

U.K. campaign from creative agency Elvis

While Budweiser is running ads in the U.S. showing real people arrested for public intoxication on Halloween, its sister brand Bud Light has created its own Halloween PSAs for the U.K.—which play off classic horror-movie posters. 

Three posters, designed by creative agency Elvis, highlight the pitfalls of drinking excessively this Halloween, and encourage people to drink responsibly. 

You'll surely recognize the source material for the ads: 

The ads are running on digital OOH sites across the U.K., and in social. Media buying was handled by Vizeum.


Client: Budweiser Brewing Group UK&I
Aina Fuller - Marketing Manager, Bud Light UK    
Marina Barros – Brand Manager, Bud Light UK

Creative agency: Elvis
Neale Horrigan – Creative Managing Partner
Rhys Hughes – Creative
Barret Helander – Creative
Chris Dorn – Design Director
Esme Noble – Planner
Harriet Philpott - Senior Account Director
David Whitehouse – Business Director

Media agency: Vizeum 

Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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