In the age of the internet, in-theater and in-store advertising displays might seem like a throwback. But in fact, they're not going anywhere—and are arguably more important than ever in drumming up excitement for movies in particular.
Point-of-purchase displays and signage still bring a larger-than-life, tactile aspect to movie marketing. And as technology improves, these creations have new and dynamic ways of engaging with consumers where they are outside the home.
Brad Starkey, partner and owner of display company JJ&A, sat down with Muse at Clio Entertainment judging (where he chaired the Display jury) to talk about the state of display today—and look back at one of his favorite JJ&A projects from the past.
See the video below.