2 Minutes With ... Jennifer Weg, CD for Apple TV+ A/V
A graduate of Cornell University, Jennifer got her start as a creative advertising executive assistant at Paramount Pictures in 2012. She then went to Open Road Films, where she helped shepherd Spotlight, which won the Best Picture Oscar in 2016.
During her time at Netflix, Jennifer managed global campaigns for documentaries and films, and produced FYC campaigns for the 2017-18 award season. She joined Apple TV+ in 2020. Since then, she's helped craft campaigns for Ted Lasso, On the Rocks, Physical, Loot, Gutsy, The Reluctant Traveler with Eugene Levy, My Kind of Country, The Big Door Prize and more.
In 2013, she founded the organization Soapbox Women. The collective strives to amplify, promote and protect the perspective and power of women, those that identify as women, and non-binary individuals in the marketing and entertainment industries.
A Valley Girl born and raised, Jennifer is passionate about all the things she loves in life: her family, friends, dogs, travel and charcuterie.
We spent two minutes with Jennifer to learn more about her background, her creative inspirations and recent work she's admired.
Jennifer, tell us...
Where you grew up, and where you live now.
I grew up in Encino. Now living in Sherman Oaks with my fiancé Gil, his two children Shilo and Ezra, and our two dogs Butter and Teddy.
Why you pursued a career in entertainment.
I have always been a passionate fan of film, TV, theater, performance art. I graduated college with absolutely no clue about what career to pursue; I took the first job I got in advertising analytics, but found myself reading Variety, THR, Deadline in my spare time and being able to keep up with "shop talk" when I would spend time with friends who were working in entertainment. After two years of building "office experience," I asked a friend who was working in PR at Paramount to submit my resume to the HR department. I was contacted a few weeks later for an executive assistant role in creative advertising, and after two three-hour long interviews and several passionate persuasive "PLEASE HIRE ME" emails, I officially began my career in entertainment in June 2012.
Three movies/TV shows you couldn't do without, and why.
Moulin Rouge: For all the obvious beautiful magical reasons.
OG Gossip Girl: Because Blair Waldorf will never not feel like home.
Ted Lasso: It's the warm hug I always need, the gift that keeps giving.
Your favorite movie trailer or poster.
I abstain from this question. IMPOSSIBLE to answer, as it depends on my mood!
One of your favorite projects you've ever worked on, and why.
A tie for sure between the campaigns for Physical and Loot. What is better than female lead comedy? Especially when the female leads are confident, complex, dimensional, self aware (albeit a bit destructive) AND funny?
A recent project you're proud of, and why.
The Big Door Prize. This show is so special and unlike anything else out right now (IMHO!). Working on it has been so much fun. David West Read created an incredible world laced with just the right amount of magic and mystery. The show has so many relatable, heart warming and genuinely hysterical entry points. Definitely add it to your "up next!"
One thing about how entertainment marketing is evolving that you're excited about.
How to effectively and authentically speak to Gen Z (and the forthcoming Gen A!). The generation is so powerful and sophisticated and as they age they’ll only have more influence around the content that is made. The task is to figure out the best asset and how to serve it to them. Our methods of marketing: stylistic story telling, spot length, graphic approach, talent focus, et al have to evolve with our audience. My four year old stepson loses his mind when an ad comes up when he's watching Blippi on YouTube, but is less bothered when that ad feels like a piece of programming. That's the ask now, and I think we as an industry are figuring out how to pivot.
Someone else's work, in entertainment or beyond, that you admired lately.
Tiffany Gabrus (@thesweetzerlife). Her floral creations are genuinely out of this world. The most beautiful and unique arrangements! So impressed by her creativity.
A book, movie, TV show or podcast you recently found inspiring.
I'm a sucker for a quick fix. So Morning Announcements by @betches (the founders of which are my sorority sisters and I could not be more proud of everything they’ve accomplished!). Sami outlines the latest newsworthy headlines. As a highly sensitive person looking to limit my news intake, I appreciate her succinct yet detailed (and sometimes sarcastic) point of view. I always learn something!
A visual artist or band/musician you admire.
Kygo: his music has been the soundtrack for almost all of my most happy memories.
Your favorite fictional character.
Someone worth following in social media.
@soapboxwomen, @soapboxwoc @soapboxmoms!
Your main strength as a marketer/creative.
Confidence and collaboration. Confidence, in my own point of view, in who I partner with on the agency side, their ability and talent, our output, in my cross functional partners and their expertise. Collaboration, speaks for itself. I'm made stronger by the points of view of my partners. I find that 9/10, the work is made stronger after a walk around the block (or two).
Your biggest weakness.
Not asking for help when I need it.
Something people would find surprising about you.
I founded Soapbox Women over 10 years ago and we're now a collective made up of over 1,000+ women and non-gendered people across entertainment, adverting and marketing.
One thing that always makes you happy.
My dogs, Butter and Teddy.
One thing that always makes you sad.
Videos of abandoned dogs and/or dogs up for adoption in shelters.
What you'd be doing if you weren't in entertainment.
Running a sanctuary for women and dogs with yoga, water therapy, sound healing, impeccable dining and wining offerings. Somewhere warm and peaceful.
2 Minutes With is our regular interview series where we chat with creatives about their backgrounds, creative inspirations, work they admire and more. For more about 2 Minutes With, or to be considered for the series, please get in touch.