Twenty months after 72 people lost their lives in London's Grenfell Tower fire, activists and agency BBH are keeping the tragedy in the national consciousness, this time by staging an event at London Fashion Week utilizing the starkest of fashion statements—the plain white T-shirt.
Wearing a protest T-shirt, 72 activists—including bereaved family members as well as high-profile supporters of the cause—gathered on a catwalk at 180 The Strand to call for justice, as no one has yet been held accountable for the atrocity.
The T-shirts read, "72 dead and still no arrests? How come?" The activists included musician Emeli Sande, models Adwoa Aboah and Clara Paget, and comedian Heydon Prowse.
"There are still hundreds of towers with flammable cladding, not all families have been adequately rehoused, developers are 'consistently ignoring' the London Fire Brigade’s advice that sprinklers are crucial in their buildings, and the second half of the inquiry has been delayed, probably until 2020," BBH writes in a blog post. "In short, there has been no justice. Lessons have not been learned—there has been little to no change to fire and building regulations."
See a video from Tuesday's event here:
"London Fashion week is a perennial event in the international calendar and highlights the world talent, creativity and inspiration in our diverse city," says Yvette Williams J4G campaign coordinator. "The fire at Grenfell Tower is the unfashionable side of London where 72 people needlessly lost their lives. Their deaths will not be in vain. We are honored to be part of LFW that will assist our campaign in keeping a global focus on what happened at Grenfell and to support the bereaved families in their continued fight for truth and justice."
Justice4Grenfell is encouraging the public to show support for the movement by resharing the London Fashion Week photos on social media with #Justice4Grenfell and @officialJ4G.
BBH was also involved in the high-profile "Three Billboards Outside Grenfell Tower" stunt last February.