This Agency Made a 'Perfume' From the Sweat of Its Employees

Mirum Helsinki's eau de creativity

Want to get a visceral sense of agency Mirum Helsinki's creative passion? Well, now it comes handily packaged as a fragrance. 

The agency collected drops of sweat from every employee and combined them with other unspecified "Nordic ingredients" to make Creative Essence, a limited-edition perfume that's being produced as part of a new recruitment campaign. 

"Creative Essence is a testament to Mirum Helsinki's dedication to growing thriving creatives," says chief experience officer Lili Ermezei. "Like any essence, its appeal is personal. If your heart and mind succumb to the scent, you may be a match for our creative culture." 

Creative Essence by Mirum Helsinki

Muse didn't have the pleasure of sampling the scent—presumably it smells more pleasant than pure perspiration, as the amount of actual sweat contained in each bottle is negligible. 

"It represents the creative passion we have," Ermezei says. "Excitement, goosebumps, the peak moments when our heartbeat rises during the visceral creative process that requires dedication and teamwork. Our values have always included being bold and embracing creativity by involving versatile talent in the creation of something new."

Job seekers are invited to upload their portfolios to the campaign site. The agency will send bottles of Creative Essence to the candidates it would like to interview. 

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Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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