Amid the coronavirus pandemic, lots of people around the globe have been putting up handmade signs in their windows sending messages of support to the outside world, including thanks to essential workers.
Today, HP joins that effort with campaign of posters, designed by more than 30 artists, that you can print for free and put in your own windows. The campaign was devised by HP's longtime agency, Goodby Silverstein & Partners.
The artists include Shepard Fairey, Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische, Kanae Sato and many more. See some examples below:
Shepard Fairey, 'Lotus Angel'
Mike Perry, 'Strength & Love'
Aaron Draplin, 'Hearts Beating As One'
Jeremy Fish, 'Hope Love & Luck'
Kelly Anna, 'Us'
Benny Gold, 'Stay Home'
Noma Bar, 'Love Mask'
Kelly Malka, 'Gratitude'
You can see the full gallery at hp.com/WindowsOfHope. HP is encouraging people to share photos of their windows with the #windowsofhope hashtag to spread the messages everywhere.
"If we can spread love everywhere, it'll help us all get through this," says artist Benny Gold, who works at GS&P and who created the piece "Stay Home."
"I hope it brings some hope to somebody somewhere," adds artist Jeremy Fish, who created the piece "Hope, Love & Luck."
"We wanted to partner with the global creative community and give everyone additional ways to express how they're feeling, from gratitude for essential workers to hope, love and togetherness," says Vikrant Batra, CMO at HP.
Like many brands, HP is also trying to actively help during the Covid-19 crisis in other areas. The company has also used 3-D printing to produce more than 35,000 parts for distribution to hospitals and leveraged its digital manufacturing partners to made tens of thousands more.
It's also delivering educational content curated from scientific, publishing and media companies to support teachers and students through its "Turn to Learn" program. HP has also refreshed millions of used laptops for children who need them for schoolwork.
Client: HP, Inc.
Campaign Name: Windows of Hope
Air Date: April 29, 2020
Agency: Goodby Silverstein & Partners
Artist: Aaron Draplin
Artist: Aaron Lowell Denton
Artist: Alex Trochut
Artist: Andy Rementer
Artist: Aurelia Durand
Artist: Benny Gold
Artist: Daniel Semanas
Artist: Erik Marinovich
Artist: Fabio Bene
Artist: Hattie Stewart
Artist: Jeremy Fish
Artist: Jessica Hische
Artist: Justin Poulter
Artist: Kanae Sato
Artist: Keith Shore
Artist: Kelly Anna
Artist: Kelly Malka
Artist: Kristian Hammerstad
Artist: Laura Callaghan
Artist: Little Friends of Printmaking
Artist: Marylou Faure
Artist: Matt Johnstone
Artist: Mike Perry
Artist: Noma Bar
Artist: Ornamental Conifer
Artist: Pablo Rochat
Artist: Paul Thurlby
Artist: Sameer Kulavoor
Artist: Shepard Fairey
Artist: Teng Yu
Artist: Timothy Goodman
Artist: Tishk Barzanji
Artist: Todd King
Chief Marketing Officer of HP: Vikrant Batra
Global Head of Marketing, Print: Deepak Masand
Head of Global Marketing, Print Hardware Systems: Ladd Martin
Global Marketing for Consumer Print: Amy Rowan
Global Print Program Manager: Amy Witkop
Co-Chairmen: Jeff Goodby and Rich Silverstein
Chief Creative Officer: Margaret Johnson
Creative Director: Wes Phelan
Creative Director: Matt Edwards
Associate Creative Director: Kurt Mills
Associate Creative Director: Daniel Righi
Copywriter: Clark Chamberlin
Art Director: Jason Gan
Director of Production Arts: Will Hung
Managing Partner: Leslie Barrett
Account Director: Melissa Buck
Account Manager: Jackie Russell
Assistant Account Manager: Vivian Cheng
Brand and Communication Strategy
Partner, Head of Brand Strategy: Bonnie Wan
Partner, Head of Communication Strategy: Christine Chen
Group Brand Strategy Director: Kelly Evans-Pfeifer
Group Communications Strategy Director: Dong Kim
Strategy Director: Cassidy Wilber
Senior Brand Strategist: Marisa Perazzelli
Senior Communications Strategist: Matt Hudgins
Brand Strategist: Briana Patrick
Co-Director of Production: Leila Gage and Margaret Brett-Kearns
Senior Print Producer/Art Buyer: Noah Dasho
Interactive Producer: Danielle Riccardi
Assistant Content Creative: Emilio Diaz
Director of Business Affairs: Judy Ybarra
Business Affairs Manager: Howie Mapson