Serviceplan's Alexander Schill Wants More 'Crazy-tivity' and Less Rule Following

When your work is 'right,' it's also probably boring

If you come to Alexander Schill with the perfect campaign, he's likely to think it's a bit too perfect. 

In our latest episode of "Creative Portraits," shot last month at Clio judging, the global chief creative officer of Serviceplan told us how he is constantly searching for the craziness in a piece of work—what he calls of "crazy-tivity" of ideas that everyone thinks can't be done, but which stand out when they are brought to life. 

Alex also speaks about maintaining childlike curiosity, thanks to his kids, as well as his obsession with old motorcycles that inspires him like almost nothing else. 

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards and founding editor of Muse by Clio. Prior to joining Clio in 2018, he was creative editor at Adweek.


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