Grand Clio Winners: MediaMonks' 'Uncensored Library' for Reporters Without Borders
Grand Clio: Digital/Mobile
Brand: Reporters Without Borders
Campaign: "The Uncensored Library"
Building on the success of "The Uncensored Playlist," a Grand Clio winner at the Clio Music Awards in 2019, MediaMonks and DDB Germany used Minecraft to circumvent cyber censorship once more—with a virtual library inside Minecraft of locally censored articles, opened on World Day Against Cyber Censorship.
People could access the library freely and roam the 12.5 million-block structure to find articles that were otherwise inaccessible in their country. As part of the effort, MediaMonks designed and developed a campaign site to drive public awareness for cyber censorship through the one library in the world where silence is discouraged.
In the video above, four creators of "The Uncensored Library" from MediaMonks and DDB Germany speak more about how the project came together.