Grand Clio Winners: FCB Canada's 'Project Understood' for Canadian Down Syndrome Society

Nancy Crimi-Lamanna on giving people with Down syndrome access to voice technology

Grand Clio: Creative Use of Data
Entrant: FCB Canada
Brand: Canadian Down Syndrome Society
Campaign: "Project Understood"

With 8 billion voice assistants expected to be in use around the world by 2023, the future will be voice-first, but that future currently doesn't include people with Down syndrome. Voice technology doesn't always understand their unique speech patterns, leaving them behind in the voice revolution. As a marginalized community, their needs were never considered.

FCB Canada's Grand Clio-winning "Project Understood" for the Canadian Down Syndrome Society addressed these needs. In this video, FCB Canada chief creative officer Nancy Crimi-Lamanna explains the project, and what was most challenging and rewarding about it.

See more Creative Brief videos with the 2020-2021 Grand Clio winners as we roll them out over the coming week. And to see all the winners, including gold, silver and bronze, visit the winners' gallery.

Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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