Clio Music Grand Winners: SDWM's 'Dream Baby Dream' Campaign for Spinifex Gum
Clio Music Grand Clio: Social Good
Brand: Spinifex Gum
Campaign: "Dream Baby Dream"
In 2019, the Indigenous community of Australia still didn't have a voice within the constitution. So, the young Indigenous girls choir Spinifex Gum used their voices to create a movement everyone could join.
Their single "Dream Baby Dream" was turned into an interactive microsite, where visitors could add their voice by singing the chorus into their device. A national tour collected the voices of the crowds at every show—creating a final track, featuring over 20,000 voices, that was then pressed on record.
Agency SDWM created the campaign. In the video above, hear more about the work from founders James Orr and Jake Turnbull. And see the case study below.