Clio Music Grand Winners: K Camp 'Lottery (Renegade)'
Clio Music Grand Clio: Social Media
Entrant: RARE Sound
Brand: K CAMP
Campaign: "Lottery (Renegade)"
Few songs have made a dent in pop culture in recent years quite like "Lottery (Renegade)" from K Camp. After 14 year-old choreographer Jalaiah Harmon created the dance craze known as the "Renegade" challenge on TikTok, RARE Sound worked with creators to amplify and extend the dance—giving it consistent, widespread and lasting cultural impact.
Above, hear from Wesley A'Harrah of Hyper Orange and Mixtape Monopoly about harnessing social media for this campaign. And below, check out the case study.