Clio Music Grand Winners: Epic Games' 'Astronomical' for Fortnite

Travis Scott's concert inside Fortnite set a new bar for digital experiences

Clio Music Grand Clio: Experience/Activation
Entrant: Epic Games
Brand: Epic Games | Fortnite
Campaign: "Astronomical"

In April 2020, Epic Games held a genre-defining, record-setting, rule-breaking event inside Fortnite featuring Travis Scott in an immersive, shared musical experience for fans. "Astronomical" set a standard that accelerated digital production and virtual experiences, and solidified both Fortnite and Travis Scott as trailblazers in their respective industries, and also in global culture.

The event exceeded all goals and expectations, internally and externally: 12.3 million Fortnite players watched live, with 27.7 million unique players in-game participating 45.8 million times across five events. The physical merch and apparel from Travis Scott x Fortnite by Cactus Jack also sold out within minutes. 

The campaign also propelled Sony Music Publishing to be named Clio Music's Publisher of the Year.

In the video above, Phil Rampulla, Tommy Jacob, Tim Elek and Shak Khavarian of Epic Games tells us more about how the event came together. And below, check out the full event video.

See more Creative Brief videos with the 2020-2021 Clio Music Grand winners as we roll them out over the coming week. And to see all the winners, including gold, silver and bronze, visit the winners' gallery.

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards, editor of Muse by Clio, and host of the podcast Tagline. Previously, he was creative editor at Adweek.

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