Clio Music Grand Winners: Droga5's 'Life Needs Truth' for The New York Times

A brilliant, jazzy soundtrack brought the paper's visual poem to life

Clio Music Grand Clio: Use of Music in Film/TV
Entrant: Droga5
Brand: The New York Times
Campaign: "Life Needs Truth"

Last August, Droga5 released what it called a "visual poem" for The New York Times, using headlines from Times pieces to tell the story of our tumultuous times. Without any narration, the 2:20 spot relied heavily on sound design and music to build a rhythm to punctuate the story. The energetic, jazzy score won the Grand Clio for Use of Music in Film/Video. In the video above, executive creative directors Toby Treyer-Evans and Laurie Howell discuss the making of the piece. And below, check out the full spot.

The Truth Is Essential: Life Needs Truth | The New York Times

See more Creative Brief videos with the 2020-2021 Clio Music Grand winners as we roll them out over the coming week. And to see all the winners, including gold, silver and bronze, visit the winners' gallery.

Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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