Brands Mark 4/20, the High Holy Day of Cannabis
The 4/20 brand campaigns are coming in hot, so we're keeping tabs early and updating this page often with the best and brightest.
Jack in the Box
Jack's Edible Assortments launches on April 20 at food trucks in Los Angeles, San Diego and San Francisco, with help from TBWA\Chiat\Day L.A. It includes a reintroduction of the Pineapple Express Shake, which includes munchies like popcorn chicken, onion rings, tiny tacos, mini pancakes, whipped cream and cherries. The first 100 food truck visitors score one for free.
Last Prisoner Project
Last Prisoner Project, a non-profit focused on cannabis criminal justice reform, created "The Pen to Right History," a campaign asking President Biden to free those incarcerated for nonviolent cannabis-related charges. Via McCann New York, the 1:45 video tells the story of Richeda Ashmeade, a law student and poet whose father was sentenced to 22 years in prison on cannabis charges. The pen used by family and friends to encourage President Biden to right this wrong was sent to the President.
Sackville & Co. and Playboy
Sackville & Co. and Playboy are launching a platinum smoking collection on 4/20, timed with Playboy's 70th "platinum" anniversary. The two-piece set includes Sackville's Crystal Ball Pipe in a chrome with the Playboy icon and a Playboy branded Silver Charm Case, inspired by cigarette cases of yesteryear.
Wingstop made a video, purportedly "sent to team members nationwide to prepare them for the types of glassy-eyed guests they may encounter on the high holy day." Glassy-eyed? Whatever could they mean by that? The brand is launching a Hot Box especially for 4/20. Fans can choose a chicken sandwich, boneless or classic wings, tenders or fries plus a drink and ranch sauce. Just in case they get the munchies for some reason.
Ortho has entered the 4/20 chat with a pair of trippy print ads encouraging users not to bug out when getting rid of beetles and ants. From MullenLowe, the ads want everyone to start spring off on a high note.
Cann x Snow Days
Everyone gets the mega-munchies on 4/20, right? Well, cannabis-infused soft drink Cann has you covered, teaming up with Snow Days for a baked bundle of yum. Meanwhile, Cann CEO and co-founder recently chilled at Muse with some thoughts on the highs and lows of the industry.
Delivery service Gopuff is not a weed app, but that's not stopping the brand from leaning into 4/20 with "I Puffed Today." Like an "I Voted" sticker, the campaign encourages anyone and everyone to have their favorite munchies delivered via Gopuff then proudly share their "I Puffed Today" sticker for all to see. Created by The Times.
TeaPot, Boston Beer Company's cannabis beverage brand, partnered with Grassroots California to create a corduroy hat, complete with stash pocket. Net proceeds benefit Pardons Canada, a non-profit helping people remove past criminal offenses from public record.