Why Bacardi Is So Drawn to the World of Music

Laila Mignoni on the rum brand's recent grooves

There's an element of music in almost everything Bacardi does. In this episode of On Brand, we dig into the rum brand's musical DNA with global head of brand communications Laila Mignoni—including the recent irresistible remake of the song "Conga." That campaign, which also featured fan submissions from around the world, continued Bacardi's tradition of inspiring people everywhere to do what moves them through song and dance. We also chat with Laila about the best advice she's gotten in her career, and what's next for Bacardi.

On Brand is our regular video interview series with CMOs and other top brand leaders. For more about the show, or to take part in the series, please get in touch.

Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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