Maya Lasry of Seven Bucks on Building Marketing Strategies for Dwayne 'The Rock' Johnson

From Teremana to Jumanji to ZOA energy drink

Seven Bucks Companies, founded by Dwayne "The Rock" Johnson and Dany Garcia, has built a remarkably successful business, in entertainment and consumer products, around speaking directly to consumers in an authentic way. On this episode of On Brand, we catch up with one of the key architects of the marketing strategies at Seven Bucks—chief marketing officer Maya Lasry. She takes us through the company's recent smash hits, from Teremana tequila to Jumanji: The Next Level to ZOA energy drink. She also tells us the best advice she's gotten in her career, and why you can market something authentically only if you believe in it and use it yourself.

On Brand is our regular video interview series with CMOs and other top brand leaders. For more about the show, or to take part in the series, please get in touch.

Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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