Maya Lasry of Seven Bucks on Building Marketing Strategies for Dwayne 'The Rock' Johnson
Seven Bucks Companies, founded by Dwayne "The Rock" Johnson and Dany Garcia, has built a remarkably successful business, in entertainment and consumer products, around speaking directly to consumers in an authentic way. On this episode of On Brand, we catch up with one of the key architects of the marketing strategies at Seven Bucks—chief marketing officer Maya Lasry. She takes us through the company's recent smash hits, from Teremana tequila to Jumanji: The Next Level to ZOA energy drink. She also tells us the best advice she's gotten in her career, and why you can market something authentically only if you believe in it and use it yourself.