Inside Zillow's More Evocative, Holistic View of Real Estate

CMO Aimee Johnson on reimagining a category

After 14 years at Starbucks, Aimee Johnson came to Zillow in 2018 intrigued by leadership's plans for a broader view of real estate and how the company might marry more emotional messaging with deeper end-to-end services—delivering the kind of rich customer experiences she specialized in. In our latest episode of On Brand, Aimee explains Zillow's current trajectory in greater detail, including its new ads from FIG. She also explains why working in marketing is a great way to use your whole brain, and how empathy became a critical component of management during Covid.

On Brand is our regular video interview series with CMOs and other top brand leaders. For more about the show, or to take part in the series, please get in touch.

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards, editor of Muse by Clio, and host of the podcast Tagline. Previously, he was creative editor at Adweek.

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