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With tourism and hospitality as its lifeblood, New York City has suffered tremendously during Covid-19, particularly in the first days of the pandemic, when the city—an early epicenter of infection, due to its normally proud status as an international hub—all but shut down completely. For NYC & Company, the city’s marketing, hospitality and partnerships agency, it was nothing short of an existential crisis. How do you market a city’s tourism and hospitality offerings when no one wants to visit and almost everything is closed? On this episode of On Brand, NYC & Co. CMO Nancy Mammana tells us about the long journey since March: how she and her team spoke to New Yorkers first, set a recovery plan, and balanced practical and emotional messaging to help shepherd the greatest city in the world—and its myriad business constituents—through one of the toughest times in its history.
1:49 - How WFH has been going for Nancy and her team.
4:40 - Nancy and Nicole's favorite spots in NYC.
6:19 - How NYC & Co. reacted when the city completely shut down.
10:16 - Will NYC ever return to what it once was, and will NYC & Co. survive as the tourism and marketing arm?
14:35 - Inside NYC & Co.'s "All in NYC" campaign.
22:42 - A look at the Coalition for NYC Hospitality & Tourism Recovery.
24:23 - Critical next steps for NYC's reopening.
25:38 - What Nancy is most hopeful for over the next year.
Every Thursday at 4 p.m., Clio president Nicole Purcell and I chat with top brand marketers—most of whom are still working from home—about the value of creativity, what they want from their agency and solution partners, how they're shepherding their brands through Covid and beyond, and more. See all the On Brand episodes here.
If you're a brand marketer who'd like to take part in the series, please get in touch.