Inside Discord's Wild New Ad and Its Mission of Creating Belonging
At companies like Nike and VSCO, Tesa Aragones has built a career around creating digital communities, which makes her perfectly suited to her latest role as CMO of Discord. In our latest episode of On Brand, Tesa discusses her recent work in sharpening the mission statement of the communication platform, and takes us through the brand's new "Imagine a Place" campaign in detail—including a fun and inspiring hero spot that just dropped today. Tesa also talks about the return of emotional storytelling in ads, which brands impressed her during the pandemic, and what she learned from a chance encounter with Rosa Parks years ago.
Below, see Discord's new brand spot: