How The Knot Worldwide Embraced a Whole New World of Covid Wedding Planning

Our chat with CMO Dhanusha Sivajee

Among the countless casualties of the Covid-19 pandemic, the wedding industry has had to completely rethink how it operates in a world where large-scale gatherings, even outdoors, have been all but impossible. On this episode of On Brand, we catch up with The Knot Worldwide's CMO, Dhanusha Sivajee, to learn how she and her company have been navigating these seismic changes. Dhanusha also tells us how she got into marketing, why she wanted to work at The Knot in the first place, and how the company was ahead of its time in pushing the boundaries of marriage equality.

On Brand is our regular video interview series with CMOs and other top brand leaders. For more about the show, or to take part in the series, please get in touch.

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards, editor of Muse by Clio, and host of the podcast Tagline. Previously, he was creative editor at Adweek.

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