How Belvedere Vodka Is Fusing Brand Narrative and Innovation

Our chat with global CMO Billy Paretti

When Belvedere Vodka introduced its Organic Infusions line this year, it represented a new beginning—but also, the alignment over time of multiple converging roads. In our new episode of On Brand, Belvedere's global CMO, Billy Paretti, explains how the new products bring brand narrative, CSR and innovation into lockstep. He also discusses the need to be agile as a CMO today, the good and the bad of consumer privacy, the growth of e-retail and more.

On Brand is our regular video interview series with CMOs and other top brand leaders. For more about the show, or to take part in the series, please get in touch.

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards and editor of Muse by Clio. Previously, he was creative editor at Adweek.

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