- Presented by Salesforce

On Brand with ... David Rubin, CMO of The New York Times

Inside the newspaper's award-winning ads, and how its marketing is evolving through today's crises

Great marketing is about creating moments that matter to your customers. Moments that increase engagement, spark a conversation, and build a lasting relationship. Moments that reach them personally, whoever they are, wherever they go. Salesforce gives creators the tools to understand who their customers really are. Get started now.

In this week's episode of On Brand, we speak with David Rubin, CMO of The New York Times, about the value of creativity, his creative triumphs at Unilever and Pinterest early in his career, why the Times never had a CMO but finally learned to love marketing, its award-winning ads from Droga5, and more.

New episodes of On Brand roll out every Thursday at 4 p.m. EDT. Each week, Clio president Nicole Purcell and I chat with top brand marketers—most of whom are still working from home—about the value and effectiveness of creativity, what they want from their agency and solution partners, how they're shepherding their brands through Covid and beyond, and more.

See all the episodes here.

If you're a brand marketer who'd like to take part in the series, please get in touch.

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Salesforce
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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards and the founding editor of Muse by Clio.

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