Away's Artful Partnerships and the Thrill of Post-Pandemic Travel

ECD Tim Roan on the luggage brand's bright future after a year stuck at home

"The thing that almost broke us ... is actually going to be our rocket ship." That's how Tim Roan, executive creative director at Away, characterizes the travel market as the world slowly re-emerges from Covid. In our latest episode of On Brand, the former BBDO, Wieden + Kennedy and Lyft creative leader explains why the post-pandemic travel boom will help Away evolve from a luggage company to a true travel brand. He also walks us through the company's recent work, including its inspired partnerships with artist Robert Beatty and tennis star Serena Williams.

On Brand is our regular video interview series with CMOs and other top brand leaders. For more about the show, or to take part in the series, please get in touch.

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards and editor of Muse by Clio. Previously, he was creative editor at Adweek.

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