Tomy Drissi on His Innovative 3-D Advertising Displays for Godzilla and Top Gun: Maverick
Tomy Drissi began his career at Seiniger Advertising as a teen in 1979, later receiving his B.S. degree in marketing. Currently he is president of Drissi Advertising, Hollywood's premiere creator of theatrical, experiential, home entertainment, retail, and permanent advertising displays.
Drissi Advertising has been honored with over 200 awards, advertising Hollywood's biggest movie titles and brands over 30 years. By creating, designing, engineering, manufacturing and distributing to domestic and international markets, the Drissi Advertising team continues to deliver excellence in everything they do.
Tomy also lends his business acumen to various successful creative ventures, including being a partner and co-CEO at LA (L Associates), a full-service creative advertising agency that combines integrated 360 brand-building expertise with a global perspective of entertainment audiences. Tomy is honored to be working with his partners, Maria Endozo, COO, and Jason Lindeman, CCO and co-CEO, at LA.
We spoke with Tomy for our Backstory series, where we chat with folks in the entertainment industry about their creative inspirations and more.
Tomy, tell us...
Where you grew up, and where you live now.
Grew up in L.A., inner city. Now I live in Hollywood.
Your first job in the industry.
A breakthrough moment in your career.
Starting my own company, Drissi Advertising!
Three movies you can't live without.
The Wizard of Oz.
The Sound of Music.
Top Gun: Maverick.
Because of the story, hope and imagination.
Your favorite poster or trailer.
Favorite poster: Eyes of Laura Mars.
Favorite trailer is Top Gun: Maverick.
A classic TV show and a recent TV show that you loved.
Classic show: Speed Racer.
Current show: Succession.
A recent project you're proud of.
Really proud to be a part of Godzilla Cinerama Dome because it was so epic and a new challenge.
And also the Top Gun: Maverick standee—was proud to be small part of something so special.
Someone else's project that you admired recently.
Really admired the Top Gun: Maverick trailer. It was pretty darn close to perfect.
What would you be doing if you weren't in entertainment marketing.
I would be a race car driver—something I'm lucky to say I'm already doing.