33 Black Photographers Documented Their Hometowns for Apple's 'Shot on iPhone'
Every day in February on its Instagram, Apple highlighted the work of a different Black photographer—having commissioned 33 in all to document their hometowns as part of a Black History Month project.
It was the longest takeover of any campaign so far on the @apple handle, and the results were astonishing. Taken together, the work captured the soul of 17 major cities across the U.S., as seen by Black artists whose powerful images broadcast a legacy of beauty, struggle and transcendence.
To wrap up the project, Apple asked the 21-year-old Black filmmaker Phillip Youmans—whose first feature, Burning Cane, made when he was 17, won the Founders Prize at the Tribeca Film Festival—to take a closer look at four of the photographers in particular.
See Youmans' resulting short film here:
Featured in the YouTube film are photographers Lawrence Agyei (Chicago), Gabriella Angotti-Jones (Los Angeles), Lauren Woods (Charlotte) and Julien James (Washington, D.C.).
The campaign, created with TBWA\Media Arts Lab, continues this month with out-of-home ads appearing across the country, including billboards in the photographers' hometowns.
TBWA\Media Arts Lab + Apple
Director: (YouTube film) Phillip Youmans, Smuggler
Photographers featured in the campaign:
Adrian Octavius Walker
Carlos Javier Ortiz