It's been more than six years since Volvo Trucks unleashed "The Epic Split," the most lauded of its famous stunt-based commercials. Now, the company is reuniting with "Epic Split" director Andreas Nilsson to create ... an epic stack.
Nilsson worked with Volvo Trucks engineers, agency Forsman & Bodenfors and production company Bacon on a ludicrous new stunt, in which they stacked four new Volvo Trucks vehicles on top of each other and drove them down a rainy road at night, to demonstrate their power and strength.
Literally topping things off, a man appears at the very top of the stack. Sadly, it's not Jean-Claude Van Damme, but it's someone even more on brand.
The film—amusingly overdone with its wolves, lightning and smoke effects—drops a day before Volvo introduces the latest incarnation of its heavy duty range in Europe, which includes the Volvo FH, Volvo FH16, Volvo FM and Volvo FMX. Roger Alm, Volvo Trucks president, hasn't been upgraded—but even in his original version, he clearly has nerves of steel.
The film was shot late last year on a testing ground near Volvo's Gothenburg, Sweden, headquarters. Everything was done in camera, as this BTS video shows:
Below, revisit "The Epic Split" in all its glory as well.
CREDITS
Client: Volvo Trucks
Product: The new Volvo FMX, Volvo FH, Volvo FH16, Volvo FM
Advertisers Supervisor: Jonas Jademyr
Advertisers Supervisor Titel: Vice President Global Launches
Title: The Tower
Creative Agency: Forsman & Bodenfors
Client Director: Cilla Pegelow
Account Director: Ann Spennare Bengtsson
Account Manager: Britta Nilsson
Art Director: Mattias Berg, Jose]in Roxeheim
Copywriter: Olle Langseth, Hampus Elfström
PR-strategist: Bjarne Darwall
Designer: Jerry Wass
Planner: Daniel Sjöstrand
Agency Producer: Lena Sellman
Digital strategist: Peter Gaudiano
Media/PR agency: Verizon, TMK
Production company: Bacon
Post production: Bacon X
Music: Vangelis - Conquest of Paradise
Production company: Bacon
Director: Andreas Nilsson
Managing director: Mette Jermiin
Executive producer: Samuel Cantor
Producer: Karl Wettre
Line producer: Jakob Berlin
Coordinator: Danielle Ekblad
1st AD: Robert Diment
2nd AD: Ronald Meier
D.O.P: Jakob Ihre
Key grip: Emil Hall
Gaffer: Nils Wallin
Prop Master: Zeke Söderlund
Motion control Operator: Allan O. Lükow
Stylist: Natalie Olenheim
Stunt: Seth Ericson
Editor: Peter Brandt
Sound design: Adrian Aurelius
Head of PR: Lasse Cato
Focus puller: Daniel Wannberg
Drone operator: Daniel Casselby
SFX supervisor: Johan Hamesk
Edit assistant: Nikolaj Dahl
Post production: BaconX
VFX & COLOUR: BaconX
VFX supervisors: Jonas Drehn & Jan Tvilling
EXECUTIVE POST PRODUCER: Eliana Carranza-Pitcher
VFX PRODUCER : Louise Bejerholm
COLOURIST: Hannibal Lang
COLOUR ASSIST: Søren Gamborg Knudsen
Concept artist: Ditte Marie Ludvigsen
Previs artists: Tom Crate, David Lessel
CG Artists: David Lessel, Arthur Dalvig, Mats Andersson, Gemma Aliaga Costa,
Erik Sundkvist
Comp artists: Mario Maruska, Mikkel Hansen, Jacob Carlsson, Oliver Buus,
Kai Hauswirth
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