Veterans Day Isn't About Sales, Say These World War II, Vietnam and Korea Vets

Ad is the first from creative agency GUT

When you think of Veterans Day, do you mostly think about retail promotions and discounts?

That's a shame, says a moving new ad from The Fisher House Foundation, a group that provides a "home away from home" for families of patients receiving care at military and VA medical centers. 

The two-minute spot is the first creative work released by agency GUT, which was started by former David executives Anselmo Ramos and Gaston Bigio. Tucker Walsh directed the spot through production company M ss ng P eces. 

"With this campaign, we want to highlight how far we have shifted the conversation away from the original significance behind Veterans Day," says Ramos, chief creative officer of GUT. "We hope that by highlighting veterans' reactions in this manner, we will remind people that Veterans Day is not about the next shopping sale, but was created to celebrate and honor these heroes and the sacrifices they've made." 

"Veterans and veterans issues are not something that you can just tout in a Veterans Day ad or use as a political tool," adds Ken Fisher, chairman of The Fisher House Foundation. "These are real men and women with a proud legacy of serving our nation. We owe these men and women a debt we can never repay and Fisher House Foundation is proud to join with GUT to remind Americans of the real significance of Veterans Day."

The campaign will run on Fisher House Foundation's social channels—Facebook, Twitter, Instagram—and on GUT's social channels. 

CREDITS

GUT
Co-Founder, Chief Creative Officer: Anselmo Ramos
Co-Founder: Gaston Bigio
Executive Creative Director: Matias Lafalla, Ramiro Gamallo
Associate Creative Director: Jeff Hodgson, Eli Ferrer
Managing Director: Ricardo Honegger
Account: Kati McCain, Wonsik Cho
Producer: Ricardo Honegger
Business Affairs Manager: Karen Murillo

COSMOSTREET EDITORIAL
Editor: Lorenzo Bombicci
Executive Producer: Yvette Cobarrubias
Producer: Idalia Deshon

APACHE DIGITAL COLOUR
Colorist: Steve Rodriguez
Producer: Caitlin Forrest

COSMOSTREET ONLINE
Flame Artist: Tim Miller
Producer: Idalia Deshon

BEACON STREET MIX
Mixer: Rommel Molina
Producer: Kate Vanais

MASSIVEMUSIC 
Creative director: Tim Adams
Executive producer: Kiki McDaniel
Composer: Patrick McArthur

M ss ng P eces 
Production Company: M ss ng P eces
Director: Tucker Walsh

FISHER HOUSE FOUNDATION
Senior Communications Specialist: Ashley Estill
Vice President of Communications: Kerri Childress
Vice President of Community Relations: Brian Gawne
Director of Peer-to-Peer Fundraising: Gillian Gonzalez

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards.