The Story Behind Tinder's Latest Passion Plays

Mischief and Los Pérez reunite (and it feels so good)

Tinder's "It Starts With a Swipe" returns with three inventive :15s that present the dating app as an inclusive place where relationships are born.

"Summer Fling" focuses on an encounter that extends into fall, winter and spring. "Breakfast Boy" depicts a date that ends with breakfast in bed. "You Took Him Home" chronicles a dinner engagement—with the entire family.

Developed by Mischief @ No Fixed Address, the ads were directed by Los Pérez (Tania Verduzco and Adrian Pérez). The Barcelona-based duo also helmed the campaign's debut commercials that launched in February.

The latest work again showcases the directors' gorgeous, highly-stylized approach to commercial filmmaking. It was shot around Barcelona in June, and each of the ambitious shorts presented challenges, according to Mischief senior producer Coleman Sweeney.

Take "Summer Fling," which offers an overhead view of a couple lying on the ground, face-to-face, as their surroundings spin and evolve to reflect changing seasons. To achieve that effect, the spot was shot in a studio with a rotating overhead camera jib.

"We had an editor on set piecing together the best takes in real-time to make sure everything would flow smoothly," says Sweeney. "After each scene, the set was replaced and exact body placement was replicated to ensure a perfect match. If you look closely, you'll notice props and items that continue through [the changing scenes] and match the seasons."

"Breakfast Boy" opens on a person lying in bed. But the viewers see him from an unusual angle, as if they're embedded in the mattress beneath him.

"The rig was situated under the bed and pulled up by hand to reveal the talent," Sweeney explains. "It took a fair bit of practice, but everything was smooth and seamless. Los Pérez are very detail-oriented and map everything out, so there's no overshooting or extra scenes."

And, amazingly, "Everything was captured in-camera except for some set extensions and rig removal."

Christine Champagne
Muse contributor Christine Champagne is a writer based in NYC.

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