Snickers Ice Cream Knows Exactly How Your Vacations Go

BBDO heats up the summer ice-cream wars

You're on vacation at the shore, when suddenly, a small plane buzzes overhead, trailing a message from work that rudely breaks into your sun-soaked reverie.

Don't you just hate when that happens?

Snickers Ice Cream | PTO

BBDO New York presents this profoundly annoying scenario in the new spot above. "Can't chill? Maybe you just need a Snickers Ice Cream," the ad says.

Damn you, metaphor-plane, you're sabotaging my tan!

Running across YouTube, Verizon, Facebook, Snapchat and elsewhere, the summer campaign features weather-based triggers that serve ads whenever the temperature rises past certain points in various markets.

So they'll sell lots of product when it's sure to melt, and you'll have to buy more. Cool strategy, Snickers.

Next, a doofus dad spends an unhappy holiday buried up to his neck in the sand. (Please feed that downer dude an ice cream bar, stat!)

Snickers Ice Cream | Buried
Snickers Ice Cream | Fun Dad
Snickers Ice Cream | Vacation
CREDITS

Client: Snickers
Chantal Templeton: General Manager
Jayesh Shah: Marketing Director
Meredith Mosconi: Brand Manager

Creative Agency: BBDO New York
David Lubars: Chief Creative Officer
Gianfranco Arena: Executive Creative Director
Peter Kain: Executive Creative Director
Scott Mahoney: SVP, Creative Director
Dan Oliva: SVP, Creative Director 
Morgan Hoff: Senior Art Director
Larissa Magera: Senior Copywriter
Amy Wertheimer: Group Executive Producer
Molly Ross: Producer
Shelly Bloch: Business Manager
Lisa Piliguian: EVP, Senior Director
Lindsey Mawhee: VP, Account Director
Emily Cook: Account Manager
Jacob Plastina: Account Executive
Mark Lester: SVP, Project Management Director
Crystal Rix: Global Chief Marketing Officer
Brian Brydon: VP, Director of Communications Planning
Molly Gasch: Senior Brand Planner
Cam D'Auria: Data Solutions Manager

Production Company: Engine 
Brandt Lewis: Director
Duff Rich: Executive Producer
Amy Rich: Executive Producer
Noah Thomason: Line Producer
Daniel Bombell: Director of Photography

Editor: Mackcut

Mike Leuis: Editor
Jonathan Baum: Assistant Editor
Sam Shaffer: Engineer
Margarita Mutuc: Producer

Post Production: Company3
Sofie Friis Borup: Telecine Artist
Alexandra Lubrano: Producer

VFX: The Mill
Clairellen Wallin: Executive Producer
Colin Blaney: Production Supervisor
Claudia Gasper: Lead Producer
Gavin Wellsman: Creative Director
Alex Candlish: Shoot Supervisor
Steve Parish: Supervising 3D Lead
Girish GR: 3D Lead

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David Gianatasio
David Gianatasio is senior editor at Clio Awards.

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