Real Couples Watch Porn Together in Pornhub's New Campaign

Social experiment promotes joint membership

There's been a whole subgenre of advertising over the past decade where real-life couples sit down and learn something new about each other as a kind of social experiment. This is Pornhub's version of that.

The adult site worked with agency Officer & Gentleman and Whoisthebaldguy director Michael Krivicka to film real-life couples talking about their porn-watching habits—and then watching porn together as well. The resulting six-minute video promotes the site's new Premium Lovers joint membership options, designed to help couples better explore and understand their partners' sexual interests.

Check out the SFW video here:

Pornhub Presents: Premium Lovers

The effect of porn watching on real-life intimacy is, of course, more complicated than Pornhub presents here—though being open and honest about it certainly seems like a positive thing for couples.

"Watching these different couples interact was a really eye-opening experience," says Officer & Gentleman co-founder Javi Iñiguez de Onzoño. "It was surprising for us, after five years working with the brand, to see how comfortable people have become talking about porn and what an important role it plays in their relationships."

"We decided to introduce our Premium Lovers membership in order to provide couples with a resource that can not only help spice up their relationships in quarantine, but also to help each partner learn even more about their lover on a sexual level. Couples who play together, stay together," adds Corey Price, vice president of Pornhub.

Pornhub, which has a long history of doing creative advertising, is largely ad-supported but does have a Pornhub Premium membership option. The new Premium Lovers membership includes a free seven-day trial, after which it costs $14.99 a month or $142.99 annually for two accounts. 

CREDITS

Agency: Officer & Gentleman 
Executive Creative Directors: Javi Iñiguez de Onzoño & Alex Katz 
Managing Director: Jose Ortiz 
Accounts Director: Mayte Fontán 
Account Executive: Alba Domínguez 
Creative Supervisors: Juan Aldeanueva & Sergio Sanz 
Head of Art: Juanlu Poza 
Senior Art Director: Luis Álvarez 
Art Director: Javier Malluguiza 
Agency Producer: Beto PF 
Production Company: Whoisthebaldguy 
Director: Michael Krivicka
Executive Producer: Christopher Yoon 
Editor: Michael Krivicka 
Color: David Castañón

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards and founding editor of Muse by Clio. Prior to joining Clio in 2018, he was creative editor at Adweek.

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