Philadelphia Cream Cheese Made a High-Tech Bowl to Catch Double Dippers

Droga5's stunt for Philadelphia Dips

Throughout history, there has been no reliable way to safeguard against double dippers—those greedy, inconsiderate souls who would brazenly abscond with a second helping of dip from a party bowl using the same chip. Ew. 

Now, however, Philadelphia Cream Cheese and Droga5 have come up with the perfect, if completely ridiculous and impractical, solution. 

Say hello to the Double Diptector, a smart device made to catch double dippers in the act. Halle-friggin'-lujah. 

PHILADELPHIA Double Diptector

How the tech actually works is a complete mystery. It's described in the video as a "pressure-sensitive bowl that pairs with your phone's camera" and uses "motion technology to track the movements of a single dip, and the infamous double dip." 

How it distinguishes one person's second dip from another person's first dip is anyone's guess. It would be amusingly awkward if it did work, with the aggressive, accusatory A.I. voice blaring out, "Double dipper! Double dipper! Double dipper!" 

The drawings of the tech are no help at all, either. 

Still, they did actually make one of these things—but just one. It's available on eBay to the highest bidder. As of this writing, bidding stands at $107.50 after 23 bids. That's a lot of cheddar for a double dip detector. 

The April Fools-y stunt is meant to draw attention to Philadelphia Dips, a new line of dips from the Kraft-owned cream cheese brand. 

Philly—fresh off its heroics in helping to fix the #SadBagel emoji problem—says one in four Americans secretly double dip. Which means there are millions of offenders out there. But if this innovation can catch even one of them in the act, it will have been worth it. 

CREDITS
Client: Kraft/Philadelphia Dips
Campaign: Double Diptector
Title: Perfect Party
Launch Date: December 12, 2018

Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Neil Heymann
Executive Creative Director: Kevin Brady
Group Creative Director: Justin Ruben
Creative Technology Director: Brian Moore
Creative Technologist: Ethan Anderson
Junior Copywriter: Kelsey Fritz
Junior Art Director: Haley Buchner
Group Design Director: Devin Croda
Junior Designer: Andrew Diemer
Chief Creation Officer: Sally-Ann Dale 
Director of Film Production: Jesse Brihn
Producer, Film: Lisa Delonay
Director of Business Affairs: Jocelyn Howard 
Senior Business Affairs Manager: Shaunda Slade
Co-Director of Interactive Production: Tasha Cronin
Co-Director of Interactive Production: Justin Durazzo
Executive Producer, Interactive: Jenn Mann
Senior Producer, Interactive: Andrew Puzzuoli
Director of Print Production: Rob Lugo
Executive Producer, Print: Alyssa Dolman
Global Chief Strategy Officer: Jonny Bauer
Head of Strategy: Harry Román-Torres
Strategist: Mara Buta
Junior Strategist: Britt Thomas
Head of Communications Strategy: Dean Challis
Senior Communications Strategist: Hillary Fink
Group Account Director: Lauren LaValle
Account Supervisor: Milly Dunn
Account Manager: Odalis Lopez
Senior Project Manager: Carolyn Brafman
Project Manager: Amanda Cohen

Client: Kraft Heinz, Philadelphia
Ariel Suffern: Vice President of Marketing
Jessica Ryan Vultaggio: Head of Brand Building (Refrigerated Growth Platforms)
Megan Magnuson: Associate Director, Brand Building
Kelsey Rice: Senior ABM, Brand Building 

Media Agency: Starcom
Associate Media Director: Dana Staton
Associate Director: Brooke Jacob
Senior Associate: Emily Donovan
Media Associate: Austin Thomson
Strategy Supervisor: Jacqueline Hoover
Senior Media Associate: Ryan Wenzel
Supervisor: Anthony Gentile

Social Agency: VMLY&R
Senior Account Manager: Anna Sagan
Account Director: Stephanie Jones
Connections Manager: Ryan O'Keefe
Creative Director: Jenna Nussbaum
Group Creative Director: Mariana Costa

PR: Alison Brod Marketing and Communications
Senior Vice President: Brooke Scher Mogan
Senior Director: Adrianna Lauricella
Account Executive: Erika Berg

Production Company: Anonymous Content 
Director: Max Sherman: Executive Producer: Lori Stonebraker
Head of Production: Kerry Haynie

Production Company: OCP
Executive Producer: Harland Weiss
Executive Producer: Donovan M. Boden
Line Producer: Jason Aita
Production Manager: Jeremiah Lapointe
Production Coordinator: Farrah Khaled

Production Company: Cake Factory
Director: Martin Wonnacott: Executive Producer: Tammy Wetterberg
Executive Producer: Molly Nee

Editorial: Mackenzie Cutler
Editor: Erik Laroi
Assistant Editor: Danielle Minch
Executive Producer: Gina Pagano 
Producer: Sarah Cassell

Post Production: Schmigital
Flame Artist: Joseph Miller

Sound: Mackenzie Cutler
Sam Shaffer

Interactive Production Company: Current Studios 
VP, Creative Technology: Stephen Martell
Senior Producer: Colin Davis
Designer: Elena Kurevija

Tim Nudd
Tim Nudd is editor in chief of the Clio Awards, editor of Muse by Clio, and host of the podcast Tagline. He is the former creative editor of Adweek.

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