Once God Created Fire, the Burger King Whopper Came Next

The Almighty likes 'em flame broiled

Buzzman just hatched the first-ever TV ad for Burger King in Belgium, where the chain opened its doors in 2017. Titled "The Four Elements," the work sports a cosmic scope that feels novel for fast-food advertising.

Our mom once told us that parents inevitably always have a favorite child. Turns out that among the four elements, God does too: Fire. The ad implies this is because of the flame-grilled Whopper, but it's probably because she's a Leo. (We don't know that for sure. She just looks like one.)

Of course, some pomp and circumstance is also being made over the fact that God, here, is a woman. But well before the film Dogma did that, humanity for most of time associated the creation principle with a divine feminine power, what with childbirth and the fact that most midwives were women. (Plus, midwifing pretty much equips you for handling nearly all other community medical needs). 

The current divine regime—predominantly masculine, then singularly so—is fairly new, driven by conquest, and basically sucks. So this marks a return to basics, and not a moment too soon.

We'll pop some Whoppers on the altar and set the grill to "burn it all down."


Burger King Belgium
CEO Kevin Derycke
Marketing Director Dirk Lammens
Brand Manager Céline Van Mileghem
Trade Manager Laurens Marynissen

Agency: Buzzman
President and Executive Creative Director Georges Mohammed-Chérif
Vice-President Thomas Granger
Managing Director Julien Levilain
Creative Directors Louis Audard & Tristan Daltroff
Artistic Directors Louis Audard & Tristan Daltroff
Copywriters Louis Audard & Tristan Daltroff
Account Director Clémence Defline
Account Manager Benjamin Nollet
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
PR & Communication Assistants Marie Smid & Anouck Vallez
Head of TV Production Vanessa Barbel
Producer Benoit Crouet

Film Production: Frenzy Paris
Director Hans Emanuel
Producer Camille Richardeau
Sound Production Schmooze
Post Production Mathematic

Angela Natividad
Angela Natividad is the European markets editor at Muse by Clio. She also writes about gaming and fashion, and whatever else she's interested in, really. She's based in Paris and North Italy, so if you're local, say hi. She might eat all your food.

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