We've seen lots of parody videos skewering the ad industry over the years, and this new one is up there with the best of them.
Everyone remembers "Meet Graham," the Australian road-safety campaign that dominated at the award shows in 2017, featuring a life-size model showing what humans would look like if our bodies evolved to withstand car crashes.
Now, to promote Melbourne's MADC Stars award show next month, Cummings & Partners has done a wonderful parody called "Meet Grant," featuring a model of a human designed to withstand ... a career in advertising.
Grant has it all—ears that filter out differing opinions, an extra liver to process all the alcohol he'll consume, and best of all, a completely removable spine for client meetings. He's is also, of course, a white male. Great stuff.
Below, check out a few of our other favorite advertising parody videos from the past few years.
Saturday Night Live, 2017
A Family Agency
Union, Toronto (2014)
Pink Ponies: A Case Study
John St. (2011)