Meet Grant, the Only Human Designed to Survive a Career in Advertising

MADC's hilarious parody of 'Meet Graham'

We've seen lots of parody videos skewering the ad industry over the years, and this new one is up there with the best of them. 

Everyone remembers "Meet Graham," the Australian road-safety campaign that dominated at the award shows in 2017, featuring a life-size model showing what humans would look like if our bodies evolved to withstand car crashes. 

Now, to promote Melbourne's MADC Stars award show next month, Cummings & Partners has done a wonderful parody called "Meet Grant," featuring a model of a human designed to withstand ... a career in advertising. 

Grant has it all—ears that filter out differing opinions, an extra liver to process all the alcohol he'll consume, and best of all, a completely removable spine for client meetings. He's is also, of course, a white male. Great stuff. 

Below, check out a few of our other favorite advertising parody videos from the past few years. 

Pitch Meeting

Saturday Night Live, 2017

A Family Agency

Union, Toronto (2014)

Union | A Family Agency
Pink Ponies: A Case Study

John St. (2011)

Pink Ponies | A Case Study
Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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