Liquid Death Spills Some Blood for Electrolyte Drink Mix Intro

Helps thirsty zombies feel more human

GAL (watching a zombie attack): Oh no! She's eating Ted!

GUY (revs chainsaw): We've gotta take her head off!

GAL: She partied pretty hard last night. Maybe she's just dehydrated.

Renowned for its NSFW marketing, canned water brand Liquid Death gets gratuitously gross to introduce an electrolyte drink mix. This stuff's uproarious but potentially upsetting. Faint-hearted folks, take heed.

Liquid Death | Death Dust

"We just go wherever feels funniest to us," vice president of creative Andy Pearson tells Muse. "When people are hungover, they say they feel like zombies. We simply decided to take them at their word."

"It's never about the gore," he hastens to add. "It's about creating pieces of entertainment that subvert the idea of what marketing can be. Sometimes, it's blood-covered people getting on with their days. And sometimes it's a recycling glory hole."

The Death Dust push follows anti-Super Bowl shenanigans that involved an eBay auction for ad space on LD packages. Dude Wipes claimed they won. But they actually didn't. That honor went to Coinbase (the SB QR code kingpins from 2022) for slightly more than $500,000.

The confusion generated five bloody more minutes of hype for everyone!


Co-Founder/CEO: Mike Cessario
SVP of Marketing: Dan Murphy
VP of Creative: Andy Pearson
VP of Marketing: Greg Fass
VP of Design: Frank Dresmé
Creative Director: Will Carsola
Associate Creative Director: Stu Golley
Senior Brand Manager: Tia Sherwood
Senior Nihilist: Brendan Kelly
Senior Graphic Designer: Kellen Breen
Director: Ryan Ebner
Director of Photography: Barry Parrell
Executive Producer: Johnny Eastlund
Senior Producer: Cookie Walukas
Senior Producer: Tatianna Rodriguez
Production Coordinator: Rylee Brown
Production Coordinator: Juliet Cobb
Production Designer: Robbie Dalley
Production Supervisor: Rylan Keturi
Office PA: Madison Clapp
Video Editor: Tyler Beasley
Original Jingle: Butter

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David Gianatasio
David Gianatasio is managing editor at Clio Awards.

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