The King Rang a Lot of Doorbells in L.A. for BK's Uber Eats Launch

Yes, it's as freaky as it sounds

Imagine checking your doorbell cam and discovering the King had visited your castle. 

We're talking about the Burger King, who recently bestowed the royal treatment (well, BK gift cards, at any rate) on several hundred homes at random around L.A. The resulting footage—from those houses with Ring doorbell technology—appears in a campaign from MullenLowe touting BK's new delivery through Uber Eats:

Not enough King? Well, there's more regal action on BK's Twitter feed, featuring actual footage of his visits:

That was … unsettling, but it gets freakier when His Highness mixes with the common folk: 

Let 'em eat fries, eh, King? (Too bad they didn't dispatch the silly sovereign to McDonald's for some choice drive-through trolling.)

"We're thrilled to team up with Burger King restaurants to offer their beloved menu items to Uber Eats customers across the country," says Janelle Sallenave, head of Uber Eats, U.S. & Canada. Starting today through Oct. 27, the service offers free delivery on BK orders of $15 or more.

So, you can eat like a King without being one. Or something.

Hey, it's better to find the huge-headed Whopper-lovin' monarch on your porch than in your bed, right?

CREDITS

Client: Burger King
Global Chief Marketing Officer, Burger King: Fernando Machado
Head of Global Brand, Burger King: Marcelo Pascoa
Head of Marketing, Burger King North America, Renato Rossi
Advertising, Media and Communications Lead, Burger King North America: Diego Suarez
Director, Media and Digital, Burger King North America: Jorge Oliveira
Communications Manager, Social and Digital Marketing, Burger King North America: Flavia Guetter
Director, Marketing Communications, Burger King North America:  Nicole Alevizos
Sr. Manager, Advertising and Communications, Burger King North America:  Liza Keller
Manager, TV Advertising, Burger King North America: Rachel Williams 

Agency: MullenLowe US
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Tim Vaccarino
Executive Creative Director: Dave Weist
SVP, Creative Director: Enrique Camacho
Associate Creative Director: Cody Dummer
Associate Creative Director: Marco Martins
Copywriter: Vanessa de Beaumont
Executive Director of Integrated Production: Lisa Setten
SVP, Head of Integrated Production: Zeke Bowman
VP, Executive Producer: Karen Haffmans
VP Studio Director: Bob Hunter 
Director of Print Production: Dennis Drozd
Digital Producer: Chris Badders
Director of Print Production: Aidan Finnan
Sr. Production Artist: Nat Novak
Strategy Director: Jamie Cuthbertson
Senior Social Strategist: Jimmy George
Social Content Writer: Arielle Mulgrew
Community Manager: Katie Nisbett
Director of Business Affairs: Kim Burns
Senior Business Affairs Manager: Amy Keddy
Assistant Project Manager: Morgan Playle
VP, Account Director: Kerry McKibbin
Account Director: Alison Whisenant
Account Executive: Leila Chee

Production: 
Director: Dave Laden (Hungry Man Productions)
Producer: Shannon Bowen (Hungry Man Productions)
Executive Producers: Caleb Dewart, Mino, Jarjoura, Kevin Byrne (Hungry Man Productions)
Director of Photography: Corey Walter

Editor: Nate Borgman (PS260)
Assistant Editor: Tyler Hurst (PS260)
Flame Artist: Margaret Yang (PS260)
Flame Assist: Anthony Augusta (PS260)
Head of Production: Laura Patterson (PS260)
Senior Producer: Donna Lee (PS260)
Senior Producer: Evann Payne (PS260)
Finishing Producer: Mike DiFilipps (PS260)

Color: CO3
Colorist: Tom Poole

Audio: Sonic Union 
Sound Design/Mixer: Paul Weiss

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David Gianatasio
David Gianatasio is senior editor at Clio Awards.

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