During Covid, advertisers have mostly shied away from showing unmasked people hanging out in crowds—understandably so. But Burger King's new campaign in Brazil deliberately shows crowded stores, with copy that empathizes with you if the ads make you anxious.
Copy explains that the photos were taken pre-pandemic. "Feeling uncomfortable?" the ads ask. "Order in the drive-thru for a contactless experience."
David Madrid created the campaign, which is running in Brazil—where the the government's inept response to the coronavirus has been catastrophic.
Agency: David Madrid
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Executive Creative Director: André Toledo, Saulo Rocha, Edgard Gianesi
Creative Director: Fred Bosch, Rogério Chaves, Fabrício Pretto
Copywriter: Guilherme Pinheiro, Tito Rocha
Art Director: Pedro Sattin
Account: Luiza Prata Carvalho, Carolina Vieira, Lucila Mengide, Rafael Giorgino, Juliana Chediac
Media: Márcia Mendoça, Felipe Braga, Renata Oliveira
Strategic Manager: Patricia Urgoiti
Producer: Diego Baltazar
Client: Burger King
Global Chief Marketing Officer: Fernando Machado
Global Brand Marketing: Iwo Zakowski, Diego Suarez
Burger King Brazil: Ariel Grunkraut, Filipe Botton, Fernanda Harb