Foster's Is Selling Half-Things, Which Is All You Really Need for a Zoom Call
Foster's wants to go halves with you, for a good cause.
During video chats, sometimes you can see only half the stuff in other people's homes. And vice versa. A slice of this, a piece of that, a vague impression of the other in the lower left-hand corner of the screen, etc.
In a nod to such WFH realities, the Australian lager brand and adam&eveDDB created five stylish "half products" for sale on eBay in the U.K.
Here's a spiffy half-clock:
Is it right only once a day?
And as for that half-speaker you always wanted...
...perhaps the volume only goes up to 5.
In fact, the clock and speaker are purely for show. But this guitar and lamp work just fine:
Perfect for half notes, right?
As for this somewhat-more-than-half a stag's head…
… it just keeps an eye on you, that's all.
Sure, you could saw your own stuff in two. But really, you'd do a half-ass job of it. These items, from renown designer Ben Millar, are like surreal works of art—which is the point, natch. They're guaranteed to brighten up your home-bound half-life. (Well, the lamp will, at any rate.)
No half-pint glass, Foster's? Full or empty, that wouldn't have been half bad!
Project/Campaign name: Foster's Working From Home Range
First Air Date: 26th May
Nic Casby Brand Director
Richard Barnes – Marketing Manager
Max Tweddle – Senior Brand Manager
Chief Creative Officer: Richard Brim
Executive Creative Director/s: Ant Nelson & Mike Sutherland
Creative Director/s: Matt Gay, Feargal Ballance, Andre Sallowicz
Copywriter: Feargal Balance
Art director: Matt Gay
Agency producer/s: Nicola Applegate
Managing Partner: Tom White
Account Director/s: Siena Shuttler
Design Agency: King Henry
Head of Design/Designer/Typographer: Alex Fairman
Creative Artworker: Sam Stabler.
Interactive Designer: Adrian Baker
Motion Designer: Tom Lockwood
Model Maker: Ben Millar
3D Artist: Charlie Townsend