Coca-Cola Built a Vending Machine Out of Ice to Promote Its Clear Soda

An extra-cool sampling event in Japan

Is any brand more in love with vending machines than Coca-Cola?

The soda giant built one of its most famous ads, "Happiness Factory," by Wieden + Kennedy and Psyop, all around the idea of a magical vending machine filled with fantastical beasts who prep your bottle of pop. The brand has also done scads of real-world vending machine stunts, including a machine that dispenses soda when you hug it.

For its latest stunt, Coca-Cola Japan made an entire vending machine out of ice, to cool folks down during the hot summer days and also to promote Coca-Cola Clear—which, like the machine, is transparent. 

The unique sampling event took place yesterday and today in Tokyo's Shibuya Ward. Passersby received a free bottle in exchange for posting photos of their experience on social media. 

The first day's event last just two and a half hours, as the 95-degree weather caused the machine to melt fairly quickly. Photos by Street Girls Snap.

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards, editor of Muse by Clio, and host of the podcast Tagline. He is the former creative editor of Adweek.

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