Cillian Murphy and Peggy Gou Reflect on What Moves Them for Montblanc
In its ongoing "What Moves You, Makes You" campaign, Montblanc continues to share stories from what it calls its Mark Makers, which began last year with people like Spike Lee, Taron Egerton and Chen Kun.
This year's Mark Makers include actor Cillian Murphy and deejay Peggy Gou, who, in a pair of globally distributed videos, talk about what moves them in work that so visibly moves others. As part of their Mark Makers collab, each sports pieces from the luxury goods brand's UltraBlack Collection.
Let's take a look at Peggy Gou first. The Berlin-based deejay was born in South Korea, then studied fashion in London, where she later worked as a fashion editor, before giving herself to the music scene.
"Something should move you to be better, to do better. If you don't feel that, I feel like you're in a safe zone. You should find something that moves you always," she says.
For his part, Cillian Murphy cites that "old cliché" of how Irish people are great storytellers. "But I've loved story in every form since I was a kid," he says, walking us through his trajectory from failed musician to theater actor, where he aspired to replicate the sense of being a rock star in interaction with a live audience.
"The emotion is the thing that is key for me … I like people to go to the theater and come out feeling winded and emotionally shattered," he murmurs, his native accent a honeyed lilt.
"What Moves You, Makes You" is a manifesto designed to inspire people to express their potential by having a serious think about what moves them from within … and, inevitably, from without (even if their paths don't feel conventional, as in our Reinventions series). The work is the fruit of Wieden + Kennedy Amsterdam.
"Cillian and Peggy are both Mark Makers, inspiring individuals who embody the ethos of Montblanc," says Vincent Montalescot, EVP of marketing at Montblanc. "They are both living proof that when you do what inspires you with audacity and creativity, you lead a more fulfilling life. In their own original ways, they both leave their mark in the world through their artistry and creativity, always driven by their passions and a higher purpose."
The campaign went live in Europe, China, Korea and the U.S. from Aug. 24.
MONTBLANC - WHAT MOVES YOU, MAKES YOU
Chief Executive Officer: Nicolas Baretzki
Executive Vice President, Marketing: Vincent Montalescot
Director Brand Communications: Jonah Dolan
Global Director, Brand Relations: Stephanie Radl
Head of Brand Communications: Fabian Kredig
Manager, Brand Communications: Phillip Huesing
Manager, Brand Communications: Antonia Jorg
Manager, Brand Communications: Yiding Lin
International Brand Relations Manager: Alessia Ascolese
Managing Director: Blake Harrop
Executive Creative Director: Eric Quennoy, Mark Bernath
Creative Director: Joe Burrin
Art Director: Anyaa Dev, Dean Pauley
Copywriter: Jake Barnes, Kervins Chauvet
Head of Broadcast Production: Joe Togneri
Broadcast Producer: Stijn Wikkerink
Group Account Director: David Newsome
Account Director: Hannah Heidar
Account Manager: Wenwen Zhao
Head of Planning: Martin Wiegal
Planning Director: Thom Dinsdale
Head of Comms & Digital Strategy: Danielle Pak, Elsa Stahura
Senior Digital Strategist: Anna Chan
Print Producer: Rachel Perry, Stacey Prudden
Editor: Hiro Ikematsu
Head of Design: Joe Burrin
Studio Director: Lizzie Murray
Studio Manager: Loes Poot
Lead Designer: Dean Pauley
Studio Artist: Noa Redero
Studio Artist: Cindy Kouwenoord
Motion Designer: Stelios Nikolaou
Business Affairs Director: Michael Graves, Nora Adams
Senior PR Manager: Alice Miskin
FILM PRODUCTION - Peggy Q&A
PRODUCTION COMPANY: Iconoclast Germany
Director: Maik Schuster c/o I AM HERE
Director of Photography: Konstantin Mazov
Managing Director: Nils Schwemer
Executive Producer: Swantje Rummel
Producer: Jacqueline Wilkinson
Editor: Max Paschke
Colourist: Ruth Wardell
Online/VFX: Faris Hallaq
Producer: Sara Kurp
Title: Peggy Gou
Composer: Peggy Gou
Recording Artist: Peggy Gou
CONTENT PRODUCTION - Cillian Q&A
PRODUCTION COMPANY: CLM
Photographer: Liz Collins
Director of Photography: Mark Adcock
Producer: Gabi Besevic-Simpson
Agent: Thu Nguyen
Editor: Hiro Ikematsu
Sound Designer/Mixer: Alex Nicholls-Lee
Composer: Cameron Leaf
Recording Artist: Cameron Leaf
Colourist: Scott Harris
Online/VFX: Alexis da Camara, Nils Crompton
Producer: Jamie McCubbin