Cadbury Mini Eggs Star in Teeny-Tiny U.K. Campaign

VCCP London gets small for Easter

Suddenly, marketing in miniature is a big deal.

Last week, Muse looked at the tiny, terrific world of an amazing artist who's contributed to campaigns for Stranger Things, Sennheiser and more.

Now, VCCP London, Girl&Bear and Bernadette get small for Cadbury Mini Eggs, with a social-media push that resembles full-scale OOH, right down to the JCDecaux billboard branding.

However, as you'll see in the videos below, the work's not as towering as it might initially appear.

Cadbury Mini Eggs | Social Video 1
Cadbury Mini Eggs | Social Video 2

Like the kids say: It's snackable!

The chocolate morsels are 3cm tall, so celebrating them in scaled-down fashion seemed like a fine idea, according to VCCP. Model maker Paul Baker designed the itsy-bitsy ladder, bucket and brush.

The initiative broke today, just in time for Easter.

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