Cadbury Mini Eggs Star in Teeny-Tiny U.K. Campaign

Suddenly, marketing in miniature is a big deal.

Last week, Muse looked at the tiny, terrific world of an amazing artist who's contributed to campaigns for Stranger Things, Sennheiser and more.

Now, VCCP London, Girl&Bear and Bernadette get small for Cadbury Mini Eggs, with a social-media push that resembles full-scale OOH, right down to the JCDecaux billboard branding.

However, as you'll see in the videos below, the work's not as towering as it might initially appear.

Like the kids say: It's snackable!

The chocolate morsels are 3cm tall, so celebrating them in scaled-down fashion seemed like a fine idea, according to VCCP. Model maker Paul Baker designed the itsy-bitsy ladder, bucket and brush.

The initiative broke today, just in time for Easter.