Burger King often brings the heat with its print campaigns, as David's notorious "Burning Stores" work showed. Now, BK Belgium adds to the brand's fiery legacy with a series of fun illustrated print ads showing life is "always better with fire."
The drawings, by Paris-based illustrator Shane Hello through agency Buzzman, demonstrate how cars, rock concerts, circus tricks, volcanoes and dragons just aren't the same without the flames. The before-and-after depictions include captions that are much more dramatic under the fiery versions of the images.
See the ads below.