Burger King Is Rolling Out a Plant-Based Whopper, and That's No Joke

The Impossible Whopper gets April Fools' debut

Brands will be telling all sorts of whoppers for April Fools' Day today. But Burger King, which has a proud history of pranks, is trying something a little different this year—rolling out a sandwich that seems like a joke, but isn't.

The burger chain just released a video showing BK patrons being served a plant-based Whopper—actually, an Impossible Whopper, made by plant-based meat specialists Impossible Foods.

But it tastes so much like a real Whopper that the people think they're being pranked—and express their skepticism with more a few bleeped-out F-bombs:

The Impossible Taste Test | Impossible WHOPPER®

The Impossible Whopper will be served for a limited time at 59 Burger King restaurants in and around St. Louis. 

It's described as "All Whopper. No beef" and "as juicy, craveable and delicious as the original Whopper," according to BK. 

The Impossible Whopper follows the introduction last year of the Impossible Slider at White Castle—also made with plant-based meat from Impossible Foods. In a review, Eater called the Impossible Slider "one of the country's best fast-food burgers, period." 

BK will surely get back to its traditional April Fools' antics next year. In fact, Clio is running a student contest now with BK to solicit prank ideas for April Fools' Day 2020.

CREDITS

AGENCY: DAVID the Agency (Miami)
Spot: Impossible Whopper
Client: Burger King
Managing Director, COO: Paulo Fogaça 
Executive Group Creative Director: Tony Kalathara
Copywriter: Nellie Santee
Copywriter: Alexander Allen
Art Director: Leticia Romano
Art Director: Andy Tamayo
Creative Coordinator: Cristina Cornejo Ayala
Senior Producer: Carlos Torres 
Associate Producer: Brenda Osorno
Sr. Business Affairs Manager: Barbara Karalis 
Director of Strategy: Jon Carlaw 
Senior Brand Planner: Stephanie Salvador 
Jr. Planner: Gabriel Roldan
Head of Account Management: Carmen Rodriguez 
Account Director: Stefane Rosa
Account Supervisor: Jenny Gobel 
Account Supervisor: Katie Heinerikson 

CLIENT: Burger King
President, Burger King North America: Chris Finazzo 
Head of Marketing, North America: Renato Rossi
Global Chief Marketing Officer: Fernando Machado 
Head of Global Marketing: Marcelo Pascoa
Senior Brand Manager of Global Marketing: Rogelio Magaña
Lead Marketing Communications: Diego Suarez 
Director, Marketing Communications: Nicole Alevizos 
Manager, Advertising: Liza Keller 

CLIENT: Impossible Foods

MERCHANDISING AGENCY – 500 Degrees Studio
Chief Creative Officer: Ian Brown
Chief Creative Operations Officer: Shawn Brown
Chief Client Officer: Kim Hughes
Creative Director: Dave Klare
Associate Creative Director: Luis Ferrero
Account Director: Rodrigo Fernandez
National Merchandising Account Executive: Mary Williams
Test Merchandising Account Coordinator: Yaina Chimelis

MEDIA AGENCY: Horizon Media
SVP, Managing Director of Brand Strategy: Jeffrey Francisco
VP, Associate Managing Director: Lori Wigler
Brand Strategist: Drew MacDonald
Assistant Brand Strategist: Nadira Persaud

JKR DESIGN STUDIO

EDITORIAL: Cosmo Street
Editor: Justin Trovato
Flame Artist: Shinya Sato
Assistant Editor: Andrew Corrales + Rich Gonzales
Producer: Kacie Gomez
Head Of Production: Marie Mangahas 
Executive Producer: Yvette Cobarrubias 
 
AUDIO - Beacon Street
Mixer: Amber Tisue
Mix Assistant: Mike Leone
Senior Mix Producer: Kate Vadnais
 
COLOR - Apache 
Colorist: Quinn Alvarez 
Producer: Caitlin Forrest
Executive Producer: LaRue Anderson

PR AGENCY – Alison Brod Marketing + Communications
Senior Vice President: Brooke Scher Mogan
Senior Director: Adrianna Lauricella

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards.