Burger King Offers Halloween Deals at 3 a.m., When the Ghosts Come Out
"Set your alarm. If you dare!"
Experts believe that most paranormal activity takes place around 3 a.m. So, during Halloween Week, Burger King will offer free meals through its app at that hour—but only from 3 a.m. to 4 a.m. Because visitations from the dead make you crave Whoppers and fries, obviously!
BK developed the promo with agency partner David Madrid. Below, there's a creepy clip with furniture moving by itself, doors slamming of their own accord, and other stuff that goes smash! bump! and thump! in the night. (Well, at 3 a.m., which is technically morning.)
Even if ghosts aren't on the prowl, 3 a.m. is a scary-early time to wake up. Might as well make the most of it and chow down for free, and there's a different meal offer each day.
"Every Halloween, Burger King is looking for different ways to engage with its customers," says David executive creative director André Toledo. "This year, we decided to give a reward to the brave ones: those who dare to be awake at the scariest time of day, during the scariest week of the year."
BK's "3 A.M. Apparitions" will run across Argentina, Belgium, Brazil, China, Spain and other global markets—but not here in America, where we'll have to pay full price for BK fare in the wee hours from Oct. 25 to Nov. 1. That rates an ectoplasmic boooooo!
Past All Hallows' efforts from BK include spooky ads showing abandoned Wendy's and McDonald's, the freakiest clowns on Earth, ghost Whoppers for actual ghosts, and a sandwich designed to induce nightmares. (Because regular BK fare would never do the exact same thing.)
Agency: DAVID Madrid
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Executive Creative Director: André Toledo, Saulo Rocha
Creative Director: Fred Bosch
Copywriter: Guilherme Pinheiro
Art Director: Pedro Gabbay, Camilo Jimenez
Head of Social: Alex Sánchez
Head of Production: Ale Falduti
Producer: Diego Baltazar
Head of Account: María García Herranz
Group Account Director: Lucila Mengide
Account Supervisor: Adriana González
Strategy Manager: Patricia Urgoiti
Client: Burger King
Production Company: Sal Gorda
Director: Titan Pozo
Executive Producer: Juanjo Gómez
Music: Sal Gorda, Universal Music
Digital Production Company: Air Touch