Burger King Has a Plan for Kids Having Unhappy Birthdays in Lockdown

There'll be a time to party, sans clowns

Birthday parades and other safely distanced celebrations are cool and all, but they don't really compare to actually playing with your friends. Which is why Burger King France has a plan for kids who might be feeling deflated on what's usually the best day of the year.

A new "Unhappy Birthday" campaign, developed by David Madrid, encourages parents to share photos of their children's birthday cakes in social, for a chance to win one of 500 parties the brand plans to throw for kids after the pandemic is over. And don't worry—there won't be any creepy clowns.

Here are some ads promoting the offer:

"Our priority during the crisis has always been to make ourselves useful through simple and concrete actions," says Alexandre Simon, chief marketing officer of Burger King France. "Once again, this is what we are doing with this action, which has only one goal: to show our attachment to families."

"Containment is difficult and it is even more so for children who have waited a whole year to be able to celebrate their birthday," adds Saulo Rocha, executive creative director of David Madrid. "Burger King has always been the ally of French families, so we decided to make these children's birthdays a little happier. We are very proud of this first campaign for the brand in this very special context."

The campaign launched on Friday across BK France's social channels, and was met with more than 2,000 comments and plenty of photos over the weekend.


David Madrid
Global CCO and Partner: Pancho Cassis
Executive Creative Director: Saulo Rocha, André Toledo
Creative Director: Fred Bosch, Álvaro Palma
Associate Creative Director: Sébastien Rouviere
Copywriter: Luis Giraldo
Art Director: Felipe Antonioli
Global Account Director: Stefane Rosa
Account Director: María García Herranz
Account Supervisor: Adriana Gonzalez
Strategy Director: Patricia Urgoiti
Head of Production: Diego Basualdo
Editor: Paula Santos

Burger King
Directeur Marketing Burger King: Alexandre Simon
Chef de Groupe Marketing Famille: Constance de Vasselot
Chef de marché Marketing Famille: Cecile Fouchet
Chef de projet Marketing Famille: Anne Bermond

Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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